Myrtle & Soap is...
...a small family business founded by two cousins , Eleni Kavaka and Anastasia Tsitali. Anastasia, with a background in natural sciences and a PhD astrophysics, lives in Germany, while Eleni, with a background in business administration, lives in the United Kingdom.
Our passion for natural cosmetics led us to our very first experimentations. Initially our little creations were just for ourselves. However, as our excitement about our products grew, we quickly seized the opportunity to deepen our knowledge in this field through the attendance of professional courses on the topic of natural cosmetics formulation as well as immerse ourselves in the world of botany as a means to harness the wonderful properties of herbs and natural essential oils for our products. After the very encouraging results of our first creations and the spontaneous encouragement of those who tried them, what initially seemed distant and difficult became a reality! We took the decision to quit our jobs and moved forward with founding Myrtle & Soap, which specialises in handmade, natural, vegan and environmentally friendly cosmetics.
We opened our first online store in the UK in the beginning of 2019 while our EU e-shop based in Germany opened later in the year.
Despite the distance between us, Myrtle & Soap is a virtual home where we meet daily, let our creativity unfold and transform ideas into reality. Since we started our journey, we have had the opportunity to meet lots of other incredible women who are small business owners. We feel that it is a great joy and blessing to be able to support and inspire each other, and the name "Myrtle", a symbol of love, prosperity and positivity, is there to remind us of that.
Myrtle & Soap is in the end our personal way of contributing towards a healthier living and it's what gives us great motivation. We feel truly humbled by the love and support we have received so far, so we'd like to say a very heartfelt THANK YOU to all of you who welcomed our creations into your homes.
Anastasia & Ellie